I mentioned over on the Essential Research blog that lists (ie sharing results with respondents) are a non-monetary way of increasing interest in surveys.
However, actively asking people to rank preferences in a survey is problematic since it requires consideration. And my feeling is that few respondents actively consider their answers – the majority are gut clicks on a pre-coded option.
SIDENOTE: This is also why I feel creative testing shouldn’t be conducted using a pure quant approach – there needs to be either a deliberative qualitative element or a carefully recruited panel fully screened to ensure their cooperation and consideration throughout the process
Nevertheless, I like lists as it offers a succinct description of someone’s interests. If I tend to agree with a list, it acts as a good predictor of future similarities, and I am more likely to follow up on a recommendation.
With that in mind, here are 5 of my Top 5’s for 2009
Top 5 Films
(Released in UK cinemas in 2009, which I have seen. Links point to IMDB)
Note: I’m still to see Where the Wild Things Are, Avatar and Sherlock Holmes but I’m not expecting any of these to trouble the list
Top 5 Albums
(Released in the UK in 2009, which I have heard. Links point to Spotify)
- The XX – XX
- Animal Collective – Merriweather Post Pavilion
- Future of the Left – Travels With Myself And Others
- Atlas Sound – Logos
- A Place To Bury Strangers – Exploding Head
Top 5 Gigs
(That I attended in 2009)
- Spiritualized @ Royal Festival Hall
- Final Fantasy @ Union Chapel
- Bruce Springsteen & The E Street Band @ Hyde Park
- Holy Fuck @ All Tomorrow’s Parties
- The National @ Royal Festival Hall
Note: I’m seeing Mars Volta tomorrow, so this could change
Top 5 Books
(That I read in 2009 – my book reading has rapidly declined, so I’m struggling to get a list of even 5 books I read in 2009. Links point to Amazon)
- Moneyball by Michael Lewis (review on this blog pending)
- World War Z by Max Brooks
- The Damned United by David Peace
- Preacher by Garth Ennis & Steve Dillon
- The Invisibles by Grant Morrison et al
Top 5 Blogs
(There are probably over 100 blogs that I enjoy reading. But with work and study, I’ve found it difficult to keep up to date with all of them. These are five that I tend to check out first. I have listed them alphabetically, rather than rank them)
- Blackbeard Blog by Tom Ewing. Tom is the Social media guy at Kantar Research, and writes one of the smartest, most thought-provoking blogs on research (and its intersection with pop)
- Dave Trott’s Blog by Dave Trott. Great story-telling and lessons from an incredibly successful ad creative
- Feeding The Puppy by John V. Willshire. Lots of great ideas from phd’s Head of Innovation
- Only Dead Fish by Neil Perkin. A great mix of original thought and accumulation of the best of the blogosphere from IPC’s Director of Strategy. Very handy when short on time
- Quaint Living by Alice Watanabe. Alice is an amateur photographer living in Oxford, and her blog is filled with beautiful images of her various adventures – whether cooking a new meal or visiting Japan.
Note: I really need to update my blogroll
While I do like lists, the surfeit of both end of year and end of decade posts and articles is starting to get a bit much. This will be my only contribution.
Filed under: links |