The “difficult second advert”. And well, I don’t like it. The gorilla worked because it was so random, so unexpected. And that makes it a nightmare to follow up. Plus of course, it could be easily mimicked, repeat and spoofed. I’m not someone that thinks advertising needs clear branding messages, but it at least needs to contain something that people can talk about. I don’t think that this contains that.
And the fact that the song was used far better in Shaun of the Dead a few years ago also works against it.