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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Kinder Bueno

Example of good marketing: I signed up for a competition with Kinder Bueno last year that involved giving my contact details. Today, I got sent 2 little Bueno eggs in the post. A small gesture, and one that isn’t all that unusual. But one that was unexpected and appreciated.

Kinder Bueno eggs

Example of not-so-good marketing: While it is important for the eggs not to be damaged in transit, there seemed to be an excess of packaging (though I suppose that makes it no different to the entire Easter egg market)

Verdict: Good effort – 8/10

sk

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Links – 22/03/08

A couple of days late due to the MRS Conference and Easter playing havoc with my scheduling.

Blog-related

Random

A bit of a bumper week given that these links cover 9 days. In particular I would recommend:

From the blog-related side: Are brands out of tune with the global economy?, Analysis of the Twitter messages during the Zuckerberg SXSW keynote, How to make a video go viral, Will newspapers follow Google’s model? and Marketers biggest challenges with social networks

From the random side: Funny flow charts, Excellent write-up of a non-league football match and Examples of recreations of the Last Supper in popular culture

sk