New data from Ipsos MediaCT in the United States shows that the public are largely accepting of the ad-supported online video model.
Over four in five online video users think that it is reasonable to include advertising on full length TV programmes. To me, this is expected but what I did find surprising is that almost two thirds would accept advertising on short-form content.
The only format where a majority feel that this model is unreasonable is user generated content – an interesting result as Youtube consider various methods to shore up its revenue model.
As this data indicates, the question over whether ad-funded models can work online is largely settled. But while people may be in favour of the principle, the practice is still a huge cause for debate.
If someone knows the perfect method, volume and tone to distribute video advertising online, could you please let me know?
sk
Filed under: online video, research | Tagged: ipsos mediact, online advertising, online video, video advertising, youtube |
Curiously Persistent 
Simon,
Hi. This might not fully answer your question, but web video marketing could be a format that is more successful than straight online video ads. Our customers at Flimp Media are using a combination of custom content and sometimes ads created for broadcast television to communicate to their targeted audiences in engaging web video marketing campaigns.
Flimp Media – http://www.flimp.net
Web Video Marketing Council – http://www.webvideomarketing.org
Thanks.
Jenn