New data from Ipsos MediaCT in the United States shows that the public are largely accepting of the ad-supported online video model.
Over four in five online video users think that it is reasonable to include advertising on full length TV programmes. To me, this is expected but what I did find surprising is that almost two thirds would accept advertising on short-form content.
The only format where a majority feel that this model is unreasonable is user generated content – an interesting result as Youtube consider various methods to shore up its revenue model.
As this data indicates, the question over whether ad-funded models can work online is largely settled. But while people may be in favour of the principle, the practice is still a huge cause for debate.
If someone knows the perfect method, volume and tone to distribute video advertising online, could you please let me know?