Links – 31st April 2008

Quite a lot of links this week (I had a quiet weekend) but the highest quality update so far. Some really excellent articles in here – well worth a bookmark!

Blog-related:

  • Clay Shirkey’s widely blogged-about speech on social surplus NB: I have left comments on several blogs about this. I agree with his underlying point – there is a social surplus and creating great things like Wikipedia take up relatively small chunks. But social surplus is something that I think we are running short of already, and there does need to be a balance between active and passive entertainment. TV and gin are friends, not the enemy! A great, thought-provoking speech though – required reading for those yet to see it
  • The full Heroes media experience (Fast Company) NB: When the makers of Heroes say there is a 360 experience, they aren’t kidding. Transmedia in all its glory
  • Pre-experience design (Russell Davies) NB: Extremely thoughtful post on the importance of the entire brand experience – the product as the service and so forth
  • On a similar theme, attention-deficit advertising (Business Week) NB: Linking on from the product as a service to the advertising as a service. If a company can provide something useful and brand it, it is win-win. Research shows people are willing to accept advertising if they are opting in to receive something useful
  • Starbucks coffee at home NB: Brilliant new website, again linking back to providing something useful for consumers. Apparently, the Africa Fatula is the coffee blend for me

    Random

    • World’s biggest useless things NB: This really struck a chord with me. One that I can’t really describe. Both melancholic and uplifting. How something essentially meaningless can reward people with pride and achievement. An analogy to blogging??
    • Supermemo – the memory-improving tool recently featured in Wired
    • Is anti-virus software overrated? (Lifehacker) NB: I had a tremendous amount of hassle trying (and failing) to change virus-scan software last year. Seems anti-virus companies are monotheistic

    Among these excellent posts and articles, those I would recommend most highly are:

    Blog-related: Clay Shirkey’s widely blogged-about speech on social surplus, How Newton’s law works with brands, Pre-experience design, White paper on content marketing strategies, Wieden+Kennedy’s philosophy in illustrated format and Starbucks coffee at home

    Random: World’s biggest useless things, Guerrilla gardeners, 15 great Kurt Vonnegut quotes and The “Amen break” drumbeat and the golden ratio

    Phew!

    sk

    2 Responses

    1. Thanks! Glad you enjoyed the Schrödinger’s Movie post.

    2. Simon…thanks for the white paper mention. Great list of links you had in this post.

      Best
      Joe

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