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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Links – 31st April 2008

Quite a lot of links this week (I had a quiet weekend) but the highest quality update so far. Some really excellent articles in here – well worth a bookmark!

Blog-related:

  • Clay Shirkey’s widely blogged-about speech on social surplus NB: I have left comments on several blogs about this. I agree with his underlying point – there is a social surplus and creating great things like Wikipedia take up relatively small chunks. But social surplus is something that I think we are running short of already, and there does need to be a balance between active and passive entertainment. TV and gin are friends, not the enemy! A great, thought-provoking speech though – required reading for those yet to see it
  • The full Heroes media experience (Fast Company) NB: When the makers of Heroes say there is a 360 experience, they aren’t kidding. Transmedia in all its glory
  • Pre-experience design (Russell Davies) NB: Extremely thoughtful post on the importance of the entire brand experience – the product as the service and so forth
  • On a similar theme, attention-deficit advertising (Business Week) NB: Linking on from the product as a service to the advertising as a service. If a company can provide something useful and brand it, it is win-win. Research shows people are willing to accept advertising if they are opting in to receive something useful
  • Starbucks coffee at home NB: Brilliant new website, again linking back to providing something useful for consumers. Apparently, the Africa Fatula is the coffee blend for me

    Random

    • World’s biggest useless things NB: This really struck a chord with me. One that I can’t really describe. Both melancholic and uplifting. How something essentially meaningless can reward people with pride and achievement. An analogy to blogging??
    • Supermemo – the memory-improving tool recently featured in Wired
    • Is anti-virus software overrated? (Lifehacker) NB: I had a tremendous amount of hassle trying (and failing) to change virus-scan software last year. Seems anti-virus companies are monotheistic

    Among these excellent posts and articles, those I would recommend most highly are:

    Blog-related: Clay Shirkey’s widely blogged-about speech on social surplus, How Newton’s law works with brands, Pre-experience design, White paper on content marketing strategies, Wieden+Kennedy’s philosophy in illustrated format and Starbucks coffee at home

    Random: World’s biggest useless things, Guerrilla gardeners, 15 great Kurt Vonnegut quotes and The “Amen break” drumbeat and the golden ratio

    Phew!

    sk

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    2 Responses

    1. Thanks! Glad you enjoyed the Schrödinger’s Movie post.

    2. Simon…thanks for the white paper mention. Great list of links you had in this post.

      Best
      Joe

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