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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Links – 4th August 2008

Part 2 of my link update. These are edited highlights of my delicious (look mum, no dots!) bookmarks, which can be accessed via the link on the right hand side of this blog. If you ever look through those, you will realise why I don’t automate every bookmark to appear here.

And also, I like to add my own thoughts and comments from time to time. I’m not purely a messenger. There may be due cause to shoot me.

Er, anyway, moving on. Today’s links are on the topic of

Business and the Internet

Coca Cola “renting” bloggers (Trendsspotting) – Personally, I don’t see any problem with this so long as their is full disclosure. If readers find it unsavoury, it is their prerogative to go elsewhere

Seth Godin’s three laws of great graphs – I can’t say I agree with him. I would ban pie charts rather than bar charts, and motion is only useful when going from A to B. Animations are normally horrible – that infamous TED presentation being the honorary exception

Excellent analysis on why some analytical applications fail (Juice Analytics) – it is all about making the right assumptions with initial user behaviour

Noah Brier wonders if Metcalfe’s Law has a plateau – it is a good point regarding social networks. Universality is a great benefit, but it can also become frustrating. Particularly if you don’t like crossover in the various strands of your life.

The gentrification of Geek News (Anarchogeek) – this relates to the above link, with Noah’s quote of Paul Saffo very pertinent: “The value of a social network is defined not only by who’s on it, but by who’s excluded.”

The Copyblogger guide to being interesting – on the same note, those that missed the original link should check out Russell Davies’ “How to be interesting”

Taking learnings from the failure of a start-up (Information Arbitrage)

Stephen King’s new story is being published through graphic videos in weekly installments

Very funny review of viral marketing (Ships Biscuit)

Thoughts on interaction design (Welie) – an interesting, thoughtful essay on usability and design

Fantastic series of links and resources on giving excellent presentations (Conversation Agent) – this is a bookmark I will be consistently referring back to

Paul Graham lists start-ups he would like to fund

10 things you should know about the Internet (Neatorama)

Examples of corporate social media in action (Mashable)

Ten Web 2.0 ideas that failed (Fast Company). On a theme, we also have 25 failed Internet start-ups (Business Pundit)

Businessweek article on Personal MBAs – I’m intrigued

Charlie Brooker on SEO (Guardian)

Google now indexes 1trillion webpages (Google Blog)

Management begets process (Keynet Consultancy)


It is extremely hard to narrow it down, but if I had to pick my top 5 (I can’t narrow it down to 3), they would be Excellent analysis on why some analytical applications fail, Taking learnings from the failure of a start-up, Very funny review of viral marketing, Thoughts on interaction design and Fantastic series of links and resources on giving excellent presentations

Stay tuned for the remainder in the series. They may deviate from the core subjects of this blog, but they are well worth a look if you have a spare few minutes

Tuesday: Useful and Interesting

Wednesday: Miscellaneous

(And on Sunday there was Marketing and Media)

sk

Nine Inch Nails and free music

Free music

Photo by http://www.flickr.com/photos/mightymightymatze

As the world and his blog is now aware, the latest Nine Inch Nails album has been released over the Internet, in a variety of formats and prices. Rather pointedly, Trent Reznor remarked, “I’m very pleased with the result and the ability to present it directly to you without interference”. However, the most interesting thing about this (press) release is the following quote:

“Now that we’re no longer constrained by a record label, we’ve decided to personally upload Ghosts I, the first of the four volumes, to various torrent sites because we believe BitTorrent is a revolutionary digital distribution method.”

Furthermore, the album is being released under a Creative Commons licence that permits sharing. So, while the music has been made available for purchase both digitally and physically, the band are essentially saying that it is OK to distribute for free. They are not concerned with revenues or royalties on the release.

This leads back to a couple of prescient posts from some very authoritative figures. Firstly, Chris Anderson started the PR campaign for his latest book with a preview in Wired entitled “Free! Why $0.00 Is the Future of Business”. He highlights how Prince was able to release his album for free (or the price of a newspaper, with a free Mail on Sunday bundled in) by making money from live performances. That he could have sold out the dates without the CD is seemingly incidental. I was at one of the O2 gigs and while the performance was fantastic, the CD has had one listen.

The free hypothesis ties in with Seth Godin‘s Seinfeld curve (the second link is a must read):

If you like Jerry Seinfeld you can watch him on television, for free, in any city in the world two or three times a day. Or, you could pay $200 to go see him in Vegas. But there is no $4 option for Jerry Seinfeld. This is death. You can’t make any money in here. Because if you’re not scarce I’m not going to pay for it because I can get if for free. And one of the realities that the music industry is going to have to accept is this curve now exists for you. That for everybody under eighteen years old, it’s either free or it’s something I really want and I’m willing to pay for it. There is nothing in the center-it’s going away really fast.

As Seth points out, digital makes scarcity obsolete. There are no longer finite units – when I lend or share music, I still have my copy. With infinite supply, the price gravitates towards zero.

The traditional business model of the record label is in ruins. Seth suggests that we are moving from brand/artist management to tribal management:

That the next model is to say, what you do for a living is manage a tribe…many tribes…silos of tribes. That your job is to make the people in that tribe delighted to know each other and trust you to go find music for them

I think the Seinfeld curve is genius but, through my interpretation at least, tribal management is flawed. It is saying that niches need to be identified – almost isolated – while an editor of sorts suggest music for the tribe to select. Evidently people can be in multiple tribes, but a tribe – traditionally based on kinship – is the primary social identification. There is a hierarchy. Musical influences don’t conform to this. And if music is free at the point of entry, why should people choose bundles?

Furthermore, musical movements shift faster than general societal trends (where is crunk these days?). Newspaper editors can predict and adapt to shifts, but in this sphere it would be far more difficult. A Nick Denton type mogul could emerge and preside over an ever-shifting portfolio of niche movements. But can this trust last? Gawker hasn’t had the smoothest of rides recently.

I am not nearly as clever or insightful as Seth, and I do not have an alternative answer. What is clear is that the Internet is brilliant for musicians to disseminate their creations virally. More people are listening to more music through more methods than ever before.

And for businesses? In a free economy, one needs a combination of creativity, luck and finance to be heard over the cacophony. And with less control over distribution, it becomes more difficult to judge the success of a release, to measure a return on investment, and to forecast future finances. Dull perhaps, but integral to a healthy business. Guy Hands must be in his worst nightmare. However, this can be where the Seinfeld Curve comes in. The live arena offers a unique, finite experience where supply and price can be controlled. So will CDs become the loss leaders – the razors to the blades?

From a research perspective, the future is fascinating. With no accurate measurements, how can we assess succcess and forecast for the future? As well as music, it raises fascinating questions over the future of TV. I will return to this topic later in the week with a few further thoughts.

sk