Part 2 of the link update for December, and my final post of 2008 (barring unforeseen events).
Scott Karp at publishing 2.0 channels Seth Godin with his call to arms for the print industry. The market and the internet don’t care if you make money, and the industry needs to adapt if it is to survive.
Grant McCracken wonders why TV revenues are holding while viewing declines. I haven’t seen the data he is quoting, but in the UK overall viewing is actually pretty robust (it is just fragmenting). I would also argue that TV is better suited to adapt to the new media landscape than radio or press, though I’m sure people from those respective industries would vehemently disagree.
The New York Times’ 8th annual Year in Ideas (some better than others)
A 25 point manifesto for the music industry
Music Ally has a load of predictions for digital music in 2009
Marketing and business
With ROI discussions threatening to jump the shark (if they haven’t already), everyone should read Lewis Green’s reminder of what ROI actually is, and how it differs from value.
Seth Godin asks when you create a new product or brand, are you making a new market or taking from an old one?
I’ve already linked to Gareth Kay’s excellent slideshare presentation, but this summary contains some great comments on the problems of planning.
Tom Peters has 27 practical ideas to transform your organisation
Le’Nise Brothers has some great advice on digital media planning
The Advertising Lab has published 19 tips for in-game advertising
Brand Strategy has 9 tips for businesses in 2009
A MetaFilter thread on products where it is better to spend more on quality – can this advice still be adhered to in the current climate?
In a nice piece of bricks and mortar experiential marketing, P&G opened a store for its coupons on Black Friday.
Foreign Policy again publish the ten stories you would have probably missed over the past year – which is shocking, given the importance of them
Malcolm Gladwell uses quarterbacks and teachers to ask why we hire people when we don’t know if they will succeed
12 fascinating and mysterious criminal cases does exactly what it says on the tin – includes Abe Lincoln and Lizzie Borden among others
The life of Carl Ponzi – after whom Ponzi Schemes (a form of pyramid selling) take their name
Hitotoki brings together literary tales of visits to specific parts of London.
Particular commendation goes to The market and the internet don’t care if you make money, Year in Ideas, terrible PR formulae masked as science, what ROI actually is, The Big Picture and ten stories you would have probably missed over the past year
That is me well and truly spent for the year. It’s been a blast. I hope everyone has a wonderful Christmas, and I’ll be back in 2009.
Filed under: links | Tagged: adfreak, apathy sketchbook, bad science, foreign policy, futurescape, gareth kay, grant mccracken, le'nise brothers, lewis green, malcolm gladwell, ponzi scheme, scott karp, seth godin, the big picture, tom peters | 3 Comments »