Go to part 2 here
Part 3 contains (1) The Big Planning Debate: Is research failing in the boardroom and (2) Guaranteeing a return on investment
Day 2 Session 1: The Big Planning Debate. Is research failing in the boardroom?
And so onto Day 2. To open the session, Vanella Jackson of Hall & Partners introduced a video containing some very interesting quotes from business leaders. These included wanting intelligence and not insight, wanting a solution rather than the research, research is too often used as insurance rather than as a forensic analysis and that research is the only tool in the marketing mix that hasn’t substantially changed in the last 12 years. A call to arms then.
Rupert Howell of ITV gave a very entertaining keynote speech before the debate/Q&A began. Continue reading
Filed under: events, research | Tagged: andrew sharp, boom chicka wah wah, bootstrap research, hall & partners, kirsty fuller, lynx, malcom white, Market research, Market Research Society, mesh planning, MRS, peter dann, research 2008, research conference, richard huntingdon, rupert howell, the great debate, vanelle jackson | 1 Comment »
Curiously Persistent 