Rodchenko competition

 

Photo taken by http://www.flickr.com/photos/rooreynolds/  

I think that this is a brilliant idea for a campaign.

To promote the Rodcheko exhibition at the Hayward, enthusiasts are invited to submit their own photos taken from unusual perspectives (a Rodchenko trademark) with the best broadcast on the Hayward website.

Simple, relevant, inclusive and – most importantly – fun. Top marks to the originator.

 sk