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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Research 2008: The Great Debate (Part 2 of 4)

Go to part 1 here

Part 2 contains (1) Web 2.0: Harnessing the Potential for Business, (2) Honing Business Skills and (3) Pecha Kucha… And that’s why I love market research

Day 1 Session 3: Web 2.0: Harnessing the Potential for Business

This session kicked things off after lunch. It was chaired by Richard Young, who was the most enthusiastic and involved of all the chairs I saw over the two days. While this could have become overbearing, he generally let the speakers talk for themselves.

Dan O’Donoghue from Publicis gave this session’s keynote. Continue reading

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