OUP kindly donated a couple of signed copies of their new title “Marketing” to a competition held by Research Talk.
I was fortunate enough to win a copy, which I have just received. It is a large, colourful introduction to marketing, split into bitesize sections and aimed at students and interested parties alike. I definitely fall into the latter category and look forward to reading through the many case studies included.
Ultimately, I will review the book fully on this blog, but as the book is over 700 pages and as I’m going on holiday for a fortnight next week, it may take me a while…
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Filed under: books, Marketing | Tagged: chris fill, kelly page, Marketing, oup, oxford university press, paul baines, research talk | Leave a comment »
Curiously Persistent 