Download the award-winning Brandheld presentation

As mentioned in my previous post, I had quite a successful experience at the Media Research Group conference in Malta.

My presentation on Brandheld: Unlocking the potential value* of the mobile internet, which won the IPA/Simon Broadbent award for Best Paper can now be viewed and downloaded on Slideshare. I’ve even included an amended version of my speaker notes, although due to the terms and conditions our research participants agreed to I am unable to show the three (frankly awesome) videos we produced.

The presentation is embedded below (RSS readers might need to click through to see it)

Additionally, most of the other presentations from the conference can be downloaded from the MRG website. It’s definitely worth checking out, though the presentations that were speech accompaniments rather than slides/handouts don’t make a lot of sense without the accompanying notes.

Any feedback or (constructive) criticism would be appreciated. My contact details are on the final slide, or on the “About the blog” page if you don’t want to do so publicly.

sk

* The title occasionally switches between “potential value” and “value potential” – the former comes to me more naturally but the latter is probably better

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