It’s been a few weeks since my last update. I’ve kept the recommendations to a manageable number – seven – which means that the average quality of the posts and articles I’m linking to is even higher than usual. Enjoy.
- Edward Boches has written a fantastic post on putting together a new creative team, and then getting it to work
- Mike Arauz provides a framework for community centred collective action. I particularly like visual highlighting the who, what, how and why towards the end of the post.
- Bud Caddell asks his readers to help him define strategy. He has put several of his definitions to image.
- Clay Shirky and Daniel Pink discuss cognitive surplus and spare time in Wired magazine
- Dan Ariely (via a straw man argument, in my opinion) dismisses focus groups and marketing research
- Steve Henry provides some tips to create what he thinks would be a great advertising agency
- Matthew Ingram, in GigaOm, looks at the arguments on whether the internet is making us smarter or dumber
Filed under: links | Tagged: Advertising agency, Advertising and Marketing, bud caddell, clay shirky, dan ariely, daniel pink, Edward Boches, Marketing research, matthew ingram, mike arauz, steve henry | Leave a comment »