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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Recommended Reading – 14th May 2010

Some thought-provoking writing to welcome in the weekend:

  • On the Made by Many blog, Isaac Pinnock shows how user-unfriendly self-service checkouts are. He makes some great points, and it also got me thinking about pre-prepared meals which, when transferred from the packaging to the plate, end up upside down. Which is just wrong.
  • And finally, John Griffiths is putting together a fantastic resource on his Cloud of Knowing site, collecting documents and papers on the future of content analytics and online research. I wasn’t able to attend the most recent get-together, but look forward to attending a future event

sk

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Recommended Reading – 26th March 2010

These five posts got me thinking over the past week:

Justin McMurray from Made By Many has laid out a manifesto for agile strategy. I particularly like the idea of simplicity of purpose over the reliance on a mystical “insight” (which may well rest on top of a house of cards)

Gareth Kay points out the flaws in Millward Brown’s latest “viral” research. I don’t want to get into the semantics of viral versus spreadable, but there is an interesting debate in the comments where both Gareth and Duncan Southgate from MB defend their different viewpoints on the nature of “viral”.

Jeff Jarvis has an interesting take on blog commenting. He believes that they are an inferior form of discourse to other social media commentary, but also that the host has a responsibility to maintain a certain level of quality – such as fully framing an argument for feedback rather than relying on the crowd to spot the flaws for you

This HBR piece on the cost of being omniscient looks at how the feedback from passive data collection can influence our behaviour (think eco:DRIVE or Nike+)

And finally, this Marketing Week feature looks at online research, specifically “real-time” research and neuroscience. I find “co-creation” techniques can be useful in certain circumstances, but I am still yet to be convinced by the benefits of neuroscience techniques.

sk