With their redesigned logo, the Office of Government Commerce’s branding agency has illustrated the importance of having a second set of eyes to check over work.
That second person should be someone that has nothing to do with the project, and preferably nothing to do with the skill or profession in question.
Proficiency and expertise breed blind spots. Never underestimate or overlook the power of the layman.
Images from the Daily Telegraph story
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Filed under: branding, design | Tagged: branding, logo, ogc | 2 Comments »
Curiously Persistent 