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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Kinder Bueno

Example of good marketing: I signed up for a competition with Kinder Bueno last year that involved giving my contact details. Today, I got sent 2 little Bueno eggs in the post. A small gesture, and one that isn’t all that unusual. But one that was unexpected and appreciated.

Kinder Bueno eggs

Example of not-so-good marketing: While it is important for the eggs not to be damaged in transit, there seemed to be an excess of packaging (though I suppose that makes it no different to the entire Easter egg market)

Verdict: Good effort – 8/10

sk