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Recommended Reading – 9th September 2010

The final group of links I think are worthy of your attention are below

  • Paul Graham provides his perspective on Yahoo!’s problems. In part, he thinks they should have continued to think of themselves as a technology company and not a media company
  • Meghan Keane writes on e-consultancy about behavioural targeting, and how it needs to strike the right balance between usefulness and creepiness

sk

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Links – 2nd January 2009

The year has started off well – I didn’t write 2008 in the subject header.

Social media

  • The US Air Force has published their “rules of engagement” in responding to blog posts and it makes for a very sensible read. Considerations include transparency, sourcing, timeliness, tone and influence
  • JP Rangaswami has some typically thought-provoking posts on the nature of consumer control and what that means for publishers and businesses alike – here and here
  • Piers Fawkes considers the 50-50 corporation – with half a focus on profit and half on being social

Changing businesses

  • What would happen if gamers ran the world? Tom Armitage considers the skills in gaming and how they can transfer over

Psychology

  • Nostalgia can overwhelm – people look back with misty eyes and prefer to live in past decades despite all the advances in creature comforts. Me? Send me to the future… (Intelligent Dialogue)
  • Our brains can lie to us. Facts are stored in the Hippocampus but memories are processed in the central cortex – this leads to source amnesia and means we may remember false accusations (e.g. Barack Obama is Muslin) as fact (International Herald Tribune)

Resources

  • Advertising Age have parts of their 2009 Annual online
  • Ad*Access is a database of 7,000 old advertisements that have been released from copyright for use in research

2008 lists

  • Not only does Fimoculous have 30 notable blogs of 2008, but there are also additional links under each subject heading

Particular recommendations go to How to grow communitiesConsumer’s relationship with music and advertising, Our brains can lie to us, 30 notable blogs of 2008 and Top 10 Slideshare presentations of 2008

For further links unrelated to the subject of this blog, check out my Tumblr account

sk

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Links – 22nd December 2008

This post is part 1 of 2, and they will effectively be my only link updates for December. A shame considering I kept the updates fairly consistent beforehand, but December isn’t the easiest month to keep on top of things – particularly with ATP and illness.

Anyway…

Social media

  • I’ve been using Twitter a lot more recently – I think the main reason is the use of Tweetdeck, which has useful filter features within a great interface. This has allowed me to distinguish signal from noise to a greater degree – something that concerns me with social media. Two posts on the subject resonated with me – Inquisitr’s “Is Social Media Becoming A Social Mess” and The Tumbling Cod’s “I’m Pretty Sure Tumblr Makes You Stupid
  • Most people reading will be familiar with the furore over Chris Brogan’s sponsored post. For those unaware, Jeremiah Owyang has a comprehensive overview of the situation. I think Chris Brogan defended his position well (for the record, I have no problem with it so long as it is disclosed. If it happens more frequently than I’d like, like others I would unsubscribe) while Dirk Singer wrote the best opinion piece on the matter that I read.
  • E-Consultancy looks at social media’s metric problems. A while back, I wondered how best to measure the online sphere in general. I don’t envisage a universal answer being forthcoming anytime soon.
  • JP Rangaswami has a thought-provoking post on the nature of asymmetric networks and conversations within the social media sphere, while James Governor also gives his thoughts on the asymmetric follow
  • Paul Carr has a typically humorous post on his experiences at LeWeb, and the fallout from the less than perfect proceedings
  • Bubble Comment is  a new tool that lets you overlay video comments onto websites. I’m not sure whether this constitutes fair use, so it may not be around for all that long in its current form, but worth a look.

The Internet

  • Merlin Mann responds to the productivity/advice blog genre that has eaten itself. His contention is that it is wrong for people to look for quick tips and lifehacks – the best way to improve is to follow a cohesive and comprehensive plan. We should concentrate on doing, rather than living vicariously.
  • Cory Doctorow puts forward a persuasive argument for not extending the copyright privileges of recording artists

Research and data

  • The latest Trend Blend map is available. Download it along with previous editions here
  • Dataopedia is a brilliant, free resource pulling together all the publicly available stats for different websites.

A pretty huge list. So, for those that don’t have a lot of spare time over the Xmas period I would particularly recommend Jeremiah on the Izea brouhaha, JP on asymmetric networks,  Hugh on why social objects are the future of marketing, Guardian’s top 100 websites and the latest trend blend map

sk

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