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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Recommended Reading – 26th March 2010

These five posts got me thinking over the past week:

Justin McMurray from Made By Many has laid out a manifesto for agile strategy. I particularly like the idea of simplicity of purpose over the reliance on a mystical “insight” (which may well rest on top of a house of cards)

Gareth Kay points out the flaws in Millward Brown’s latest “viral” research. I don’t want to get into the semantics of viral versus spreadable, but there is an interesting debate in the comments where both Gareth and Duncan Southgate from MB defend their different viewpoints on the nature of “viral”.

Jeff Jarvis has an interesting take on blog commenting. He believes that they are an inferior form of discourse to other social media commentary, but also that the host has a responsibility to maintain a certain level of quality – such as fully framing an argument for feedback rather than relying on the crowd to spot the flaws for you

This HBR piece on the cost of being omniscient looks at how the feedback from passive data collection can influence our behaviour (think eco:DRIVE or Nike+)

And finally, this Marketing Week feature looks at online research, specifically “real-time” research and neuroscience. I find “co-creation” techniques can be useful in certain circumstances, but I am still yet to be convinced by the benefits of neuroscience techniques.

sk

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Links – 3rd October 2008

This blog has been quiet on content for the last month or so. I’ll try and change that in the coming week.

Anyway, things I’ve read in the last week include

Blog-related

Jeff Jarvis argues that news sites should evolve into community-based collections, where articles are continually updated and evolving (as in Wikipedia). Doc Searls disagrees, arguing that the structure of the web isn’t conducive to a single source of information. Two very intelligent thinkers.

Kevin Kelly has written some great articles around the singularity (the moment where artificial intelligence becomes self-aware and has the ability to evolve almost instantaneously) but this is my favourite. He diebunks this singular moment of universal clarity as “thinkism” due to this only producing theory. For true progression, we need empirical evidence and time-series data (e.g. the Large Hadron Collider)

Poll of students technology ownership at Amherst College indicates that, among other things, 99% have Facebook accounts but only 1% have landlines (Collision Detection)

12 tips for psychological selling – another punchy and insightful post from Copyblogger

Of Montreal discuss the packaging for their new album. I like the idea that something physical accompanies a digital download – whether a tote bag, a paper lantern or some other decoration or item (Pitchfork)

There appears to be little consensus on how much web drama the BBC can produce with their £1.3m budget (Futurescape)

Russell Davies argues in favour of slow strategy

10 creative advertising ideas from students (Advertnews) – I like these – the PSP ad is my favourite

Brand Jury is a new website that allows you to rate and comments on ads. Personally, I can’t see this working. Ads may go viral, but I can’t see many people actively seeking out and rating varying qualities of commercial

Random

50 things that every comic collection truly needs – a fairly exhaustive list, though I’m surprised that 2000AD wasn’t included in the main list (Comics Reporter)

Terrible superhero merchandise – self explanatory. I was once a gullible 8 year old too (Dark Roasted Blend)

The Collins Dictionary has run a PR piece of words they may expunge from their dictionary. I’ll bite (Times Online)

The Jeff Jarvis / Doc Seals exchange and the Kevin Kelly piece are required reading

sk