Research 2008: The Great Debate (Part 2 of 4)

Go to part 1 here

Part 2 contains (1) Web 2.0: Harnessing the Potential for Business, (2) Honing Business Skills and (3) Pecha Kucha… And that’s why I love market research

Day 1 Session 3: Web 2.0: Harnessing the Potential for Business

This session kicked things off after lunch. It was chaired by Richard Young, who was the most enthusiastic and involved of all the chairs I saw over the two days. While this could have become overbearing, he generally let the speakers talk for themselves.

Dan O’Donoghue from Publicis gave this session’s keynote.

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Research 2008: The Great Debate (Part 1 of 4)

Part 1 contains (1) Introduction, (2) Welcome to the Great Debate and (3) Ensuring Transformation

Introduction

The 2008 Market Research Society conference was the third year I have attended, and the one I took the most away from. Entitled Research 2008: The Great Debate, the event’s stated aim was to “change business through better customer understanding”, which seemed to involve a lot of soul-searching about how business leaders perceive the industry.

This review became a lot longer than I initially envisaged, and so I have split it into four sections – morning and afternoon sessions of both days. Apologies in advance for either including too much detail or for misquoting or misattributing any information (my handwriting isn’t the most reliable of things)