The smallest touch can make a big difference

Walking home last night, I noticed that Snow Rock had a Glastonbury “five day weather forecast” posted on a board outside.

It won’t matter to most customers; but it will mean something to some.

It shows that Snow Rock listen to their customers, and that they care.

This should be the default thinking for everyone, in all walks. Pitching ideas, report writing, gift choosing.

What are the little things that show you listen?

sk 

Photo credit: http://www.flickr.com/photos/auntiep/

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The power of crowds

Photo by http://www.flickr.com/photos/sebflyte/

I didn’t buy a Glastonbury ticket earlier. I pre-registered, I have available funds and I would have been happy to go.

The reason I didn’t was not the history of poor weather (although it did make last year miserable in places). It was not the quality of acts thus far announced (I only saw two acts on the main stage across the 4 days last year). In fact, Glastonbury itself had nothing to do with my decision.

I’m not going because few of my friends are. Community is a large part of the festival experience. And like online communities; for all the features and draws of the infrastructure there may be, attendance/usage ultimately comes down to the strength of the community. Conversations. Connections. Shared experiences.

And so like the great Myspace to Facebook migration of 2006, 2008 suggests a similar move away from Glastonbury to Latitude.

The complication (for me, at least) is that Latitude is the same weekend as Truck Festival, an event I usually attend. In that respect, festivals differ from online communities. Open Social is making inroads into data portability, but festival attendance is still very much a zero-sum game.

sk