Links – 22/03/08

A couple of days late due to the MRS Conference and Easter playing havoc with my scheduling.

Blog-related

• IBM blogging policy NB: All companies should have one; few do
• Review of WARC Online Conference
• NIN make $1.6m in the first week (Wired) NB: A dedicated fanbase willing to pay for deluxe editions seems to be a pre-requisite for this model to work
• Party trashed after Radio 1 shout-out (BBC) NB: So “traditional media” still has the social power for flashmobs/crowdsourcing/generic person-based buzzword
• Moonwalking Bear Advert (youtube) NB: TfL have been accused of plagiarism for this
• 10 ways digital can help you thrive in a recession (David Armano)
• Are brands out of tune with the global economy? (Nigel Hollis)
• Burger King “Morning tongue” advert (youtube)
• Analysis of the Twitter messages during the Zuckerberg SXSW keynote (Marrowbones)
• How to make a video go viral (technobabble2dot0)
• Marketers biggest challenges with social networks (Advertising Age)
• Will newspapers follow Google’s model? (Brand Republic) NB: The comments are of far more value than the article – a great example of web2.0 in action
• IPA (unsurprisingly) say marketing budgets shouldn’t be cut in a downturn NB: I like the share-of-voice to share-of-market comparison
• Great tool that segments audiences by web participation (Forrester/Groundswell)
• 15 free social media white papers/e-books (Mashable)
• Retort to article on Wired comparing Apple to Google (daring fireball) NB: It is a good argument
• The obsolescence of demographics? (Pitchfork/Blackbeardblog) NB: Thanks Richard!

Random

• Best band logos (Spinner)
• Biggest record label screw-ups (Blender)
• Funny flow charts (MMOABC)
• Very detailed blog on London’s River Fleet (lndn)
• London’s underground mail railway
• Subterranean London mapped (Londonist)
• 100 best last lines from novels (American Book Review) NB: This link is a pdf
• Freecell games split by difficulty
• Excellent write-up of a non-league football match (Guardian)
• Top 10 sci films that never existed (pointlesswasteoftime)
• 5 facts about the Batman TV show from the 1960s (Mental Floss)
• Examples of recreations of the Last Supper in popular culture (culturepopped)
• Evolution of video game consoles (Fun Fever)

A bit of a bumper week given that these links cover 9 days. In particular I would recommend:

From the blog-related side: Are brands out of tune with the global economy?, Analysis of the Twitter messages during the Zuckerberg SXSW keynote, How to make a video go viral, Will newspapers follow Google’s model? and Marketers biggest challenges with social networks

From the random side: Funny flow charts, Excellent write-up of a non-league football match and Examples of recreations of the Last Supper in popular culture

sk