Part 1 contains (1) Introduction, (2) Welcome to the Great Debate and (3) Ensuring Transformation
Introduction
The 2008 Market Research Society conference was the third year I have attended, and the one I took the most away from. Entitled Research 2008: The Great Debate, the event’s stated aim was to “change business through better customer understanding”, which seemed to involve a lot of soul-searching about how business leaders perceive the industry.
This review became a lot longer than I initially envisaged, and so I have split it into four sections – morning and afternoon sessions of both days. Apologies in advance for either including too much detail or for misquoting or misattributing any information (my handwriting isn’t the most reliable of things)
Filed under: events, research | Tagged: allan leighton, elizabeth fagan, evo research, harris interactive, marc brenner, Market research, Market Research Society, MRS, research 2008, research conference, the great debate, the inside edge | 3 Comments »
Curiously Persistent 