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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Research 2008: The Great Debate (Part 1 of 4)

Part 1 contains (1) Introduction, (2) Welcome to the Great Debate and (3) Ensuring Transformation

Introduction

The 2008 Market Research Society conference was the third year I have attended, and the one I took the most away from. Entitled Research 2008: The Great Debate, the event’s stated aim was to “change business through better customer understanding”, which seemed to involve a lot of soul-searching about how business leaders perceive the industry.

This review became a lot longer than I initially envisaged, and so I have split it into four sections – morning and afternoon sessions of both days. Apologies in advance for either including too much detail or for misquoting or misattributing any information (my handwriting isn’t the most reliable of things)

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