I decided against posting a list last week, and instead held out until I had a decent number of quality links worth sharing. I now have a high-quality list, which can be found below:
- Laura Miller on Salon suggests how Apple could learn from Amazon in its use of metadata, if it is serious about selling books. I argued last week that metadata is a valued, and overlooked, resource that offers a lot of potential for analysis – particularly on mobile.
- James McQuivey on the Forrester blog argues why Hulu should be available for subscription. The comparison to Netflix is a good one, but whether the networks (not to mention the operators that carry them) would ever approve this is a completely different matter.
- Asi Sharabi lists 8 sins of nu-marketing folk. Sample quote for the sin of dogmatism: It’s easier to shout “it’s all about this!” (’this’ being the buzz-word of the day: engagement, relationships, co-creation) than to scrutinise the context face the uncertainty, and admit the complexity
- Dirk Singer highlights 20 free social media evaluation tools.Though Fresh Networks might argue that the quality of these tools is too low to bother with (at this time).
- Joel Rubinson discusses “second order decision strategies” and how behavioural economics can help us understand, and thus improve, the pre-planning stage of the purchase journey.
- Alastair Gordon writes a very interesting piece on what the ownership of market research companies could look like in 2020. He posits that operations suppliers could takeover some of the client-facing project management/analysis companies. I’m not sure I agree – research quality is largely hidden and thus undervalued, so I don’t think these companies would have the ability to successfully integrate in this way – but a thought-provoking theory.
Filed under: links | Tagged: alastair gordon, apple, asi sharabi, Dirk Singer, forrester, fresh networks, james mcquivey, joel rubinson, laura miller, netflix | Leave a comment »
Links – 22nd December 2008
This post is part 1 of 2, and they will effectively be my only link updates for December. A shame considering I kept the updates fairly consistent beforehand, but December isn’t the easiest month to keep on top of things – particularly with ATP and illness.
Anyway…
Social media
The Internet
Research and data
A pretty huge list. So, for those that don’t have a lot of spare time over the Xmas period I would particularly recommend Jeremiah on the Izea brouhaha, JP on asymmetric networks, Hugh on why social objects are the future of marketing, Guardian’s top 100 websites and the latest trend blend map
sk
Filed under: links | Tagged: asymmetric network, bubble comment, Chris Brogan, cory doctorow, Dirk Singer, facebook, gaping void, Ged Carroll, Graeme Wood, hugh macleod, Inquisitr, izea, Jeremiah Owyang, JP Rangaswami, Merlin Mann, Paul Carr, pay per post, social media, sponsored posts, tamar weinberg, tweetdeck, twitter | Leave a comment »