New MR Virtual Festival notes

I’m breaking my longest-to-date blogging absence (work-life parity should soon be restored) with two versions of the same post. This is the first.

They are related to the New MR global online conference that ran on 9th December 2010, featuring speakers and moderators across Europe, the Americas and Asia-Pacific. The event was created and organised by Ray Poynter – a long-standing, committed and energetic member of the international market research community – and his management board. In addition to the core event, various “fringe” events also took place. More info on them can be found at the 2010 Festival pages on the site.

This is the larger of the two posts, where I’ve reformatted all of the notes I made on the day and supplemented them with some additional thoughts (I’ve not yet caught up on the presentations I missed for reasons such as being asleep/exhausted, while some presentations weren’t as relevant to me and so I skipped them). So while this isn’t exhaustive, there will still be plenty of words to keep you occupied for a short while.

I’ll follow it up with a shorter post outlining my key takeaways from the day, and my overall thoughts on the event.

As this is the single longest post on this blog (circa 5,000 words), I’m taking the rare step of putting the bulk of it behind a cut (the size also means it is not properly proof-read). Click through to continue (unless you are reading via RSS) Continue reading

Recommending Reading – 4th April 2010

If you have a spare 15 minutes this weekend, you could do worse than read the following:

Jonah Lehrer looks at Costco through his Neuroscience prism. I’m not quite sure it adequately explains why people choose to pay a subscription to enter the store, but it is still interesting reading.

Two sides of a similar coin: Tom Ewing’s latest Poptimist post considers the options of a Foursquare for music, while Paul Lamere considers a Last.fm for books. The underlying point – the more metadata collected and used, the better!

Clay Shirky’s blog postings are sparse, but always incredibly valuable. This preview of his next book – on cognitive surplus – is no exception. It prompted Kevin Kelly to announce the Shirky Principlecomplex solutions  can become so dedicated to the problem they are the solution to, that often they inadvertently perpetuate the problem

Diane Hessan has some provocative thoughts on the next generation of market research. As always, the solution depends on the problem, but I liked the points made.

This link in particular is a hard sell, but I wholeheartedly recommend you read why Bill Simmons has fallen back in love with Sabermetrics. Advanced baseball stats may not be to everyone’s taste, but it shows the power and beauty of numbers. For a more gentle introduction, you might want to read my review of Michael Lewis’ Moneyball, in which Simmons heavily features.

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