Two years old, and recommended reading

It’s been two years since my first, tentative, blog post at this address. I’m pleased that it is still going strong but I have been a bit neglectful of it. So, over the coming months I’m going to attempt to do the following

• Refresh my blog roll – something which is long overdue
• Post more regularly – I don’t want to commit to an artificial schedule, despite the recent regularity of my Sunday posting. The content on this blog is the most valuable thing – certainly to me, since it helps me formalise my thinking – and it shouldn’t be compromised for the sake of frequency
• Start a blog project/series – due to a rather hectic start to the year, my news-gathering is on hiatus. However, there are a couple of things I think would work as part of an ongoing theme, rather than a single entry blog
• Investigate porting the blog over to a hosted domain – I bought a URL and hosting a year ago, and then did nothing with it. There is no overwhelming need to have my own website, and I’m slightly concerned about porting over links and the RSS feed, but it should be something I look into to
• Resume my link updates

And this last bullet is where I am going to start. We are who we know, and I am regularly educated and inspired by a whole range of content across the web – both “professional” and “amateur”.

When posting new content on my blog, my priority will always be to first be selfish – write content I want to, that can help benefit my understanding or thinking. However, I haven’t been generous enough recently, and I want to resolve that by sharing my inspiration.

My link updates stopped around a year ago, pretty much when I changed jobs (draw your own conclusions) but I’m going to attempt to resume them on a weekly basis.

I’m also going to be changing the names of the posts to “Recommended reading”. “Link updates” sounds too automated. What I am trying to do is curate the best things I have recently read, and convey why I think they’re so good.

So, without further ado, here are eighteen posts I’ve read over the past month that I’d recommend (future posts won’t be this long, but I’ve got some catching up to do:

Learning and working

I loved this Wired article on how athletes are increasingly turning to video games in order to help them learn their strategies. It makes sense, since the Madden series is arguably the most complex game on the market. Technology democratises information, and augments and improves our talents in our chosen fields.

This article struck a chord with it. In striving for perfection, the Duke Nukem game has been in development for over a decade, and indeed has just shut down. There is a point where we have to say that something is “good enough”.

This is quite a short Havard Business blog post on setting goals but I liked the notion that they tend to promote mediocrity rather than excellence. Should we be looking to improve where our skills are lacking – to be well-rounded but average – or should we be looking to push ourselves further in the areas we excel in.

This great post on how to hire programmers is applicable for all industries. Are they smart? Can they get stuff done? Can you work with them?

I liked this New Yorker piece on the reviewers for the Michelin Guide, and the inherent tension there is between objectivity and subjectivity when assessing.

Business strategy

Suw Charman-Anderson has written the best refutation of Google Buzz, and its privacy implications, I have seen. I continue to be amazed that Google just launched this on unsuspecting users, without either a gradual roll-out or a beta label.

I read Venessa Miemis’ post on the Apple iPad after I had posted up my own sceptical viewpoint. A shame, as she offers a comprehensive summary of the different views and issues surrounding the product, with regard to design thinking

Wired has a piece on how a Monopoly online game, intended to be a quick promotional tool, became far more popular than anticipated. Should they end the game as intended, or take advantage of its success and continue to operate it?

It has already made several circuits of the blogosphere, but if you are still yet to read it, I would thoroughly recommend Bud Caddell’s views on what the advertising agencies of the future should be

Julie at Brandtwist says that we need a brand building strategy rather than a social media strategy, and I completely agree.

Consumer understanding

I mentioned Doc Searls’ Vendor Relationship Management concept in a previous post, and this blog post conveys how it can be of benefit to us

An interesting article on the confessions of a book pirate. It is vital to understand people’s motivations, rather than simply castigating and criminalising them.

Village Voice looks at the decade in music hype. I find it fascinating how large swathes of culture can be completely transitory, yet remnants remain and get repurposed by subsequent generations

Marketing and advertising

Helge Tenno’s expanded version of his seven actionable marketing trends presentation is extremely detailed, and packed full of inspirational ideas and quotes on how marketing is and should be evolving.

This Big Spaceship post has some excellent thoughts on why we should move away from trying to create a “viral”, in order to understand how people share and why things spread.

Chris Heathcote looks at all of the different types of screen available, and puts them into context for advertising.

Blogs

Rather than a single post, I urge everyone to visit Roger Ebert’s blog. Ebert is a widely respected film critic who has been suffering with cancer and can no longer eat, drink or talk. He has put a great deal of his energy into his writing, and it is wonderful.

And for those that want yet more reading, Rex at Fimoculous has linked to his thirty favourite blogs of 2009.

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Image credit: http://www.flickr.com/photos/boxercab/427774884/

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