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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Links – 8th March 2009

My recommendations for the past week include:

  • Paul Graham on why he thinks social media has contributed to the death of TV. He makes some good points on the social nature of TV, but I disagree that synchronicity will fade away. TV will continue to prompt watercooler chat around shared experiences. If the watercooler is the workplace, then a show only needs to be viewed the previous evening – not necessarily at the same time. But if the watercooler is Facebook or Twitter, then synchronicity and real-time feedback still matter.
  • Al Ries writes that consumers only love brands once they know them. In a competitive market, familiarity can be a barrier to switching
  • Jeremiah Owyang proposes that companies should look to the social web for opt-in consumer information, which would remove the need for registration forms
  • And I’ve been adding some great Slideshare presentations to my favourites

sk

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Slideshare links – 14th December 2008

Winter sickness creates lethargy. Thankfully I’m not this sick – I think it is more a case of being a self-inflicted result of this and this.

Anyway, as it is easier than trawling through a few weeks of delicious links, here are 5 Slideshare presentations on marketing that I have recently read and enjoyed. All are variations on a theme – marketing should be useful and valuable.

NB: If you are viewing in an RSS reader, then you may have to clickthrough to see the embedded slides

The Seven Misconceptions of Youth Marketing by Paul MacGregor of the Three Billion Project.

“Don’t think about advertising. Think about entertainment”

Go the Slideshare page

Goodness and Happiness – Why Generosity is the Future of Marketing Strategy by Neil Perkin of IPC

To use the old Google mantra, don’t be evil. And to paraphrase Hugh Macleod; marketing should be useful, not a punch to the face.

Go the Slideshare page

Planning Needs Some Planning by Gareth Kay of Modernista!

“The future of advertising isn’t messaging. It’s in ideas that solve business problems in a culturally positive way”

Go the Slideshare page

Strategy: Beyond Advertising by Adrian Ho of Zeus Jones

Zeus Jones are proponents of marketing as a service. This presentation looks at the failures that may be necessary to reap success

Go the Slideshare page – as I don’t think this format of presentation works in WordPress

Reconsidering the Advertising Industry by Alain Thys of Futurelab

An overview of the Futurelab Agency report, looking at challenges, remedies and future models for the advertising agency.

Go the Slideshare page

As a bonus link, Peter Kim has accumulated predictions for social media in 2009, constituting the thoughts of 15 leading voices in the sphere. Check out a summary or download the full report here.

My Slideshare links are found at the bottom right of this blog. Alternatively, you can visit my profile and subscribe to my favourites.

SIDENOTE: One aspect of my behaviour that is positively correlated with my lethargy is Twitter usage. Go figure.

sk

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