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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Links – 13th October 2008

I’m away for the second half of this week so I am running two 10-day link updates, rather than have a gap later this week

(This is in no way related to me not having time to get this together last week)


Can marketing survive without the Grand Gesture? (Chroma Inc)

A great overview and analysis of Digg’s recent problems with crowdsourcing (Mashable). My post on crowdsourcing is here

A very thorough summary of the major players in the online conversation tracking market (Ryan*MacMillan)

Ben Goldacre highlights a form of Bad Science/research that is not only biased but borderline fraudulent. And ICM put their name to it. (Guardian). My post on bad science/research is here

Adrian Chan on why, in pursuit of the long tail, the power curve shouldn’t be overlooked (Gravity7)

John Battelle on why Google (and Google Maps) needs to add the human community element to their algorithms (Look Smart)

Nigel Hollis of Millward Brown defends the rational AIDA approach of the Link Test on his blog. He raises some valid points, but I remain slightly sceptical. Saying that, I cannot propose an alternative, cost-effective approach

Market Sentinel take a look at how to measure online campaigns. My post on online audience measurement is here

Seth Godin imparts some further PowerPoint tips


Jay Walker has created the most amazing library ever – check out the photos on Wired

100 skills every man person should know (Popular Mechanics)

Rolling Stone offer a character assassination of John McCain – the level of partisanship in US media continue to shock me. Republicans may (from my viewpoint) go further below the belt, but Democrats aren’t angels. Irrespective of whether the bulk of this article is true, the underlying vicious tone turns me off

A slightly lop-sided split there but particular commendation to RMM London’s analysis, problems with crowdsourcing, Bad Science/research and the grand gesture