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  • About the blog

    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Who I am

This blog has been anonymous since it was established. The reasons for this were that I wasn’t convinced that I would keep the blog active for long (particularly given previous attempts), and that the company I work for didn’t have an official blogging policy.

For some time now I’ve felt my anonymity has constrained my interactions online. I cherish the learnings I gain from this forum, and for some time I have been uneasy at my lack of disclosure. So, after consulting with a couple of people within the office, I am comfortable with revealing who I am.

My name is Simon Kendrick and I am a Commercial Research Consultant at ITV. I am based in London, England. I work with the Online Sales team (for ITV.com, ITVLocal.com and the Friends Reunited Group) and cover three primary functions – to develop sales arguments, to measure effectiveness of campaigns, and to deliver insight.

I have been at ITV for just over a year. Prior to that, I was a Media researcher at GfK NOP.

Now I have full disclosure, I look forward to extending my involvement in the “blogosphere”. While I may occasionally reference research we carry out that is in the public domain, I will continue to neither disclose nor opine on the policies and strategies of either ITV or key competitors

This move may seem reactionary in light of recent noises about online anonymity and open identities, but it is something I have been planning for a while.

So, hello.

sk

PS Days off and Christmas drinks aren’t conducive to a regular blogging schedule. Link updates will return soon!

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The future of reputation

Following on from my previous post regarding personal information stored on the Internet, a new book by Daniel Solove has come to my attention. The Future of Reputation: Gossip, Rumour and Privacy on the Internet is fully available online to read, and explores how gossip and rumour collide with fact.

The synopsis is:

Daniel Solove, an authority on information privacy law, offers a fascinating account of how the Internet is transforming gossip, the way we shame others, and our ability to protect our own reputations. Focusing on blogs, Internet communities, cyber mobs, and other current trends, he shows that, ironically, the unconstrained flow of information on the Internet may impede opportunities for self-development and freedom. Longstanding notions of privacy need review, the author contends: unless we establish a balance among privacy, free speech, and anonymity, we may discover that the freedom of the Internet makes us less free.

The book is also available for purchase

Via apophenia

What you see is what you get

Seeing this article on the Compete blog (which, incidentally, is often a fascinating read) prompted me to think more widely about our online personas – both real and assumed – and how perpetual they may be.

As social networking as a process (if not the specific sites – yet) becomes more ingrained, we are leaving increasing amounts of personal information scattered around the web. Most of it will be whimsical and incidental, but some of it will be personal. And what happens on the Internet, stays on the Internet. Facebook suicides only go so far when you have archive.org for all your nostalgic needs.

So, for instance, I have been on the Internet for around 10 years. I probably started moving from the application based (MSN) to the web-based (Faceparty/Friends Reunited et al) 5 or 6 years ago. I have closed some online accounts, while others remain open. I honestly have no idea what data can be publicly accessed at the moment. I certainly wouldn’t want people nowadays accessing my angsty musical preferences (Hello, Papa Roach) or film quotes (actually, my film taste has remained remarkably consistent…).

To my mind, online self-marketing is something I might do when I am single but it seems far to involve far too much effort and concentration to allow it to infiltrate all of my online activities. Therefore, I have taken a strategic withdrawal and retreated into my public shell. The people that know me will already know my hobbies and interests – the people that want to get to know me can ask.

Am I normal in this regard? Will privacy and persona concerns reach a tipping point and see the decline of blogs? I suspect that this may be the case among the professionals of this world but – and judging by their Myspace décor – kids will be kids.

sk