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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Some things I’ve learned about tablet computers

The shorter version:

Some things I’ve learned about tablet computers include:

  • Penetration remains small but is growing
  • iPads are the only tablet in town
  • They have their own niche in the media landscape
  • Tablet use is largely additive to other forms of media
  • They aren’t mainstream yet – but could be

The longer version:

Some facts and data about tablet computers that I’ve sourced (from publicly accessible information) include

  • 3.62m people in the UK now own a tablet computer, equivalent to 7.6% of the population and up from 2.8% in November 2010 (equivalent US figures put penetration at 11%)
  • The iPad represents 73% of UK sales, and 97.2% of all US tablet traffic
  • Tablets combine mobile’s portability and flexibility with computer’s power and screen real estate. However, they are most likely to be used in the living room, with 62% of iPad owners never or rarely take their devices out of home. Although they are owned by the individual, 7 in 10 owners share their device with others – most likely a partner or spouse
  • With the exception of desktop computers – at least two thirds of US tablet owners said their usage of other devices (ranging across all four screens) was either the same or had actually increased
  •  326m tablets are forecast to be sold worldwide in 2015 – more than five times the figure estimated for 2011 (63.6m)

Sources:

sk

Image credit: http://www.flickr.com/photos/doug88888/2800841720/

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3 Responses

  1. Great post, Simon. Very helpful/useful.

    Thanks.

    Cheers,

    Will

  2. Nice post, Simon. I have an iPad and love it, but I would say it’s wise not to underestimate Android tablets. I think they will grow significantly, especially since they are likely to be cheaper ongoing than the iPad.

  3. Hi Dana, thanks for your thoughts. I absolutely am not underestimating Android tablets (look how quickly they took over the smartphone market), but at the moment their impact is negligible. I expect the (android powered, if not branded) Amazon Kindle Fire to be the first major competitor to the iPad, assuming it retains a retail price less than half that of the iPad.
    Best,
    Simon

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