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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Social media dichotomies

I’ve been having a think about the different types of social media services. Structurally, different services can be very different. Below are a few bipolar scales that different services can find themselves upon

Structure

Public <——————-> Private

Permanent <————-> Transient

Centralised <————-> Decentralised

Hierarchical<————> Non-hierarchical

Automatic <————–> Manual

Exclusive <—————> Inclusive

Zero-sum <—————> Shared gain

Single-focus <————> Multiple focus

Push <———————> Pull

Usage

Personal <—————> Professional

Active <—————–> Ambient

Flexible <—————> Fixed

Expert <—————-> Amateur

Give <——————-> Take

Create <—————-> Consume

I realise that without proper definitions, several of these scales overlap with one another. Nevertheless, it is my starting point and I’d be interested to know if I’ve overlooked any important dimensions.

sk

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