Recommended Reading – 9th September 2010

The final group of links I think are worthy of your attention are below

• Paul Graham provides his perspective on Yahoo!’s problems. In part, he thinks they should have continued to think of themselves as a technology company and not a media company

• Dino Demopoulos has created an elegant perceptual map of location based services in terms of people/places and now/then

• Neil Gains has some good tips on how to frame questionnaires – clear questions provide clear answers

• Joel Rubinson has some good ideas in his post on brand building for the digital age

• Meghan Keane writes on e-consultancy about behavioural targeting, and how it needs to strike the right balance between usefulness and creepiness

• JP Rangaswami has a typical thought-provoking post on the nature of expertise and knowledge asymmetries in an online environment

• And finally, this Oatmeal comic succinctly portrays the reasons why working from home is both awesome and horrible

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