Below is the second part of my series of links, which I strongly suggest you consider reading
- Gary Hayes gives a fascinating account of how audiences are creating transmedia narratives for themselves, and why they are best positioned to do so
- Seth Godin provides his thoughts on the foundation elements for a modern day successful business
- Tom Webster has some excellent tips on how to prolong the relevance and usefulness of primary research within organisations
- Prior to the rather disappointing announcement, Some Random Nerd posted some very interesting thoughts on how Apple could shape the future of TV
- Doc Searls has provided the text of a presentation he gave on the Cluetrain Manifesto a decade ago. It remains as relevant now as it did then.
- Writing in Harvard Business Review, Tony Schwartz provides six tips on creating a culture of innovation
- The Wall Street Journal have a series of articles highlighting all of the tracking technologies that major websites incorporate. They use it to create an exposure index – dictionary.reference.com is the biggest offender