Recommended Reading – 7th September 2010

As mentioned in my previous post, my link updates have returned after a six week gap. Inevitably, there is a backlog of great stuff I’d like to share. Putting them all in a single post would be unwieldy and, to an extent, commoditise the links. As such, I have split them over three posts.

The first set of links I would recommend you check out

• I really liked this article from Robert Bain in Research Magazine, showing his experiences of being a “fake” respondent in a series of online surveys. Sadly, the quality control at the panel management end is pretty weak – there needs to be greater measures to ensure the respondent experience is, at minimum, not dismal

• Neil Perkin believes organisations need to change their approach to creativity. He gives a compelling case for opening up to serendipity.

• Richard Huntingdon has a really interesting post on the marketing around nostalgia brands

• Tim Ferriss gives a pragmatic, balanced view on Seth Godin’s decision to no longer publish books in the traditional sense, and how unique his situation is

• This post on Mashable about “entertainment check-ins” gives a very good overview of how television programmes can benefit from the incorporation of social media (and vice versa)

• Suraya Sidhu Singh argues that the “print is dead” mantra is lazy thinking, and that magazines continue to have an important place in the modern media landscape

• I’m not planning on dropping the subject any time soon, so I suggest you check out this introduction to sabermetrics, and some of the interesting things it can produce

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