Some thought-provoking writing to welcome in the weekend:
- David C. Edelman has written a fascinating article in McKinsey Quarterly on how to get more value from digital marketing
- Paul Isakson has published a series of thoughts on Facebook, and how he perceives its evolution to be lacking in direction
- On the Made by Many blog, Isaac Pinnock shows how user-unfriendly self-service checkouts are. He makes some great points, and it also got me thinking about pre-prepared meals which, when transferred from the packaging to the plate, end up upside down. Which is just wrong.
- Michael Arrington believes Digg is failing because it is crowdsourcing its business ideals. He argues it would be better off if run as a dictatorship.
- Jason Fry thinks Twitter more closely resembles traditional news media than social media, due to the asymmetric broadcasting of its power users.
- And finally, John Griffiths is putting together a fantastic resource on his Cloud of Knowing site, collecting documents and papers on the future of content analytics and online research. I wasn’t able to attend the most recent get-together, but look forward to attending a future event