Recommended Reading – 14th May 2010

Some thought-provoking writing to welcome in the weekend:

• David C. Edelman has written a fascinating article in McKinsey Quarterly on how to get more value from digital marketing

• Paul Isakson has published a series of thoughts on Facebook, and how he perceives its evolution to be lacking in direction

• On the Made by Many blog, Isaac Pinnock shows how user-unfriendly self-service checkouts are. He makes some great points, and it also got me thinking about pre-prepared meals which, when transferred from the packaging to the plate, end up upside down. Which is just wrong.

• Michael Arrington believes Digg is failing because it is crowdsourcing its business ideals. He argues it would be better off if run as a dictatorship.

• Jason Fry thinks Twitter more closely resembles traditional news media than social media, due to the asymmetric broadcasting of its power users.

• And finally, John Griffiths is putting together a fantastic resource on his Cloud of Knowing site, collecting documents and papers on the future of content analytics and online research. I wasn’t able to attend the most recent get-together, but look forward to attending a future event

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