Recommended reading – 30th April 2010

This week, I am mostly recommending:

Will Humphrey on the differences between PR and advertising, having now worked in planning departments for both sides

Bud Caddell presents a very thorough overview of the Theory of Planned Behaviour. Not a bad basis for questionnaire design in certain instances.

Sam Page has an excellent analysis of Jeff Francouer’s swing which shows how powerful statistical evidence and observational evidence can be when properly combined. I promise I’m not planning to post a Baseball link every week, but this is a really strong piece of work, and should be readable for all irrespective of sporting preferences.

Tom Slee’s eloquent rebuttal to Clay Shirky’s Collapse of Complex Business Models. I like Shirky as a writer, and I don’t mind the occasional extrapolation of anecdotes if they prompt further discourse and discussion, but some excellent points are raised.

Ken Auletta has a long, thought-provoking piece in the New Yorker on how Amazon versus Apple are lining up in the battle of the book business.

sk

Advertisements

One Response

  1. That’s a great list with some very thought provoking articles. Thank you Simon ūüôā

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: