Recommended Reading – 24th April 2010

I decided against posting a list last week, and instead held out until I had a decent number of quality links worth sharing. I now have a high-quality list, which can be found below:

  • James McQuivey on the Forrester blog argues why Hulu should be available for subscription. The comparison to Netflix is a good one, but whether the networks (not to mention the operators that carry them) would ever approve this is a completely different matter.
  • Asi Sharabi lists 8 sins of nu-marketing folk. Sample quote for the sin of dogmatism: It’s easier to shout “it’s all about this!” (’this’ being the buzz-word of the day: engagement, relationships, co-creation) than to scrutinise the context face the uncertainty, and admit the complexity
  • Alastair Gordon writes a very interesting piece on what the ownership of market research companies could look like in 2020. He posits that operations suppliers could takeover some of the client-facing project management/analysis companies. I’m not sure I agree – research quality is largely hidden and thus undervalued, so I don’t think these companies would have the ability to successfully integrate in this way – but a thought-provoking theory.

sk

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