Recommended Reading – 24th April 2010

I decided against posting a list last week, and instead held out until I had a decent number of quality links worth sharing. I now have a high-quality list, which can be found below:

• Laura Miller on Salon suggests how Apple could learn from Amazon in its use of metadata, if it is serious about selling books. I argued last week that metadata is a valued, and overlooked, resource that offers a lot of potential for analysis – particularly on mobile.

• James McQuivey on the Forrester blog argues why Hulu should be available for subscription. The comparison to Netflix is a good one, but whether the networks (not to mention the operators that carry them) would ever approve this is a completely different matter.

• Asi Sharabi lists 8 sins of nu-marketing folk. Sample quote for the sin of dogmatism: It’s easier to shout “it’s all about this!” (’this’ being the buzz-word of the day: engagement, relationships, co-creation) than to scrutinise the context face the uncertainty, and admit the complexity

• Dirk Singer highlights 20 free social media evaluation tools.Though Fresh Networks might argue that the quality of these tools is too low to bother with (at this time).

• Joel Rubinson discusses “second order decision strategies” and how behavioural economics can help us understand, and thus improve, the pre-planning stage of the purchase journey.

• Alastair Gordon writes a very interesting piece on what the ownership of market research companies could look like in 2020. He posits that operations suppliers could takeover some of the client-facing project management/analysis companies. I’m not sure I agree – research quality is largely hidden and thus undervalued, so I don’t think these companies would have the ability to successfully integrate in this way – but a thought-provoking theory.

sk

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