A guide to corporate blogging (beta)

We’ve recently set up our Essential Research blog. It’s started well, albeit a little slowly. Go check it out.

The main reason for the slow start is that we are currently crazy busy. However, a second reason is that the majority of us have never blogged before. And as those who have their own blog know, it is a little scary to begin with.

What do I write about? Who will read it? What if it is rubbish?

I’m quite happy with how this blog has evolved. But the number of blogs I’ve had is in double figures (I think), and it has taken me 6 or 7 years to get into a position of (relative) confidence.

So, using a combination of my past experiences and the advice of others that are quite proficient in the space, I’ve created a little guide on blogging.

See below – it is a draft, and particular to research, but I’d be interested to know where it could be improved.

Essential Research blogging guide

Click on the picture for a larger (and readable) version.

Yes, I like mnemonics.

Incidentally, the further reading list is:

All images are taken without credit. Sorry. If one of the images is yours and you’re not cool with my use then let me know and I’ll change it.

sk

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4 Responses

  1. Have you seen this: http://v.wordpress.com/cbG17WXi I found it had some useful ideas on the topic of blogging. Yours looks like a good list. What we struggle with at work is having the resource to back up blogs. In principle it would be great for many businesses to have fantastic corporate blogs but if the resource cannot be justified it can be better to have something simpler – say putting an RSS feed on the news section on the website. The most ghastly thing is when you come across abandoned blogs and forums full of spam.

    ūüôā alice

  2. Ben – that’s rich considering your url! And I was a) sure to pick a picture of Mr Jeremy clothed and b) careful to ensure the letters of the mnemonic are in separate word files

    Alice – thanks for the link. I’d not seen that before. And a good point about the danger of abandonment. I believe there are tools to back up blogs (and presumably to mass migrate), but my knowledge doesn’t stretch into that area

  3. […] A guide to corporate blogging (beta) (curiouslypersistent.wordpress.com) […]

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