Posted on September 30, 2009 by Simon Kendrick
We’ve recently set up our Essential Research blog. It’s started well, albeit a little slowly. Go check it out.
The main reason for the slow start is that we are currently crazy busy. However, a second reason is that the majority of us have never blogged before. And as those who have their own blog know, it is a little scary to begin with.
What do I write about? Who will read it? What if it is rubbish?
I’m quite happy with how this blog has evolved. But the number of blogs I’ve had is in double figures (I think), and it has taken me 6 or 7 years to get into a position of (relative) confidence.
So, using a combination of my past experiences and the advice of others that are quite proficient in the space, I’ve created a little guide on blogging.
See below – it is a draft, and particular to research, but I’d be interested to know where it could be improved.
Click on the picture for a larger (and readable) version.
Yes, I like mnemonics.
Incidentally, the further reading list is:
All images are taken without credit. Sorry. If one of the images is yours and you’re not cool with my use then let me know and I’ll change it.
Filed under: blogging | Tagged: blogging guide, corporate blogging, essential research, mnemonics | 4 Comments »
Posted on September 20, 2009 by Simon Kendrick
In my last post, I attempted to make a few calculations around the return on conversation. Rather embarrassingly, I suffered a temporary mindfreeze regarding the definition of a percentage, and so my calculations were out by a factor of 100.
This is my blog, and – unless I am directly linking to someone else – everything here is the work of me and me alone. This has its upsides and drawbacks.
One of the obvious drawbacks is my idiosyncratic quality control. Sometimes I may dwell over a post and its formulation for an age, other times I will quickly bash something out without due consideration to checking grammar, logic and facts.
For the most part, the reader may know no different. Some posts may be perceived to be a better quality than others, but unless there is a really obvious error – like yesterday – there is little indication as to how long the post took, or how much effort was put in. As Mark Twain once alluded to, it often takes longer to craft a succinct output.
In my day job, this doesn’t happen. There are project leads, but there aren’t projects with only one person working on it. It may take slightly longer to coordinate around different individuals, but ideas are bounced off of one another, different perspectives are compared, and details are checked. Nothing leaves the office until at least two people – one of whom is normally at a senior level – are happy with it. This is a crucial component of our approach – we require absolute conviction in what we are doing.
Quality control is absolutely vital. Without it, there is no trust.
So, mea culpa – the quality control on this blog has been found wanting. I’ve relearned an important lesson, and I hope this doesn’t affect your impressions of this blog too negatively.
Image credit: http://www.flickr.com/photos/hotcherry/
Filed under: housekeeping, service | Tagged: quality control | 1 Comment »