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    This is the personal blog of Simon Kendrick and covers my interests in media, technology and popular culture. All opinions expressed are my own and may not be representative of past or present employers
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Why do business cards still exist?

gaping voidI don’t have business cards. I don’t want business cards. And I don’t need them.

Business cards are a remnant of a bygone age. Where people stayed with the same company, with the same job title, for many years. Where business was analogue rather than digital. Where the Rolodex were a staple of the office stationary order.

That era has passed. Job titles are forever changing and increasingly meaningless. Taking self-aggrandizement/irreverence (delete according to personal opinion) to a new level, some companies even allow employees to make up their title. In some cases they act as a useful barometer of seniority. But how long has it been since a manager actually had serious business authority? How many levels of hierarchy call themselves Director? (NB: The old ITV hierarchy was particularly confusing; I reported into a Head who reported into a Head who reported into a Director).

If someone wants to contact me, there is:

  • Contact details on my email signature
  • My company website
  • A general Google search (I’m not the best example as I’m not the first entry)
  • A specific Google search (e.g. incorporating blog or twitter)
  • Asking for my phone number and entering it into a mobile phone (assuming you don’t have one of these)

The exchange of business cards may be a ritual in some cultures, but it is increasingly wasteful. If I am given a business card, it goes into a drawer never to be seen again (no offence). I have piles of unused business cards from previous employment and job titles.

Business cards may provide fodder for optimistic websites or aspiring artists, but what other reasons are there for needing them? I’m stumped.

sk

Image credit: Gaping Void

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