Links – 22nd February 2009

Some of the things I’ve read over the past week and would recommend:

• There have been some interesting events occurring in London over the past week: John Griffiths went to the NESTA workshop, and Anjali Ramachandran and Eaon Pritchard both went to see Seth Godin speak

• A thought-provoking article in the Atlantic on the future of TV. It argues that TV’s USP is immediacy. While there are still cultural reference points via TV, scripted shows will increasingly see TV as just another distribution pattern. TV will therefore move to concentrate on news, current affairs, live reality shows and sport. This makes sense to me given my research – TV excels at events which are essentially DTR-proof, and the most popular shows online are dramas and comedies that can be viewed at leisure and shared/discussed asynchronously. However, I would argue that successful scripted shows still need TV as that anchor point for mainstream cultural crossover.

• Another article on the future of TV, this time in Advertising Age, comes from the perspective of consumer choice in the ad-supported model

• A fascinating post in Salon on Nicholas Nassim Taleb and our weaknesses in risk assessment

• Ana Andjelic has a great post on our general failure to accurately predict the future. Not only does she argue that a lot of campaigns will fail, but also that our limited perspective means we will often follow the same patterns (potentially of failure)

• Tom Ewing takes a line from a Bob Dylan track to point to a problem faced by market research and information consultancy

• Nigel Hollis asks if retail brands are inherently local

• A discussion with Rishad Tobaccowala, Faris Yakob and David Pescovitz on the future of technology and marketing produces some great soundbites

• Writing in Mashable, Whitney Hess gives a nice overview of user experience design

• Business Week seeks to debunk six social media myths

• Caleb Kramer’s lessons learned from brandjacking Burger King on Twitter

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