Links – 17th January 2009

Aside from links, this blog probably won’t be updated for a week or so. I’m trying to stick to my quality over quantity aim, and my schedule is pretty full at the moment.

Marketing

Paul Isakson posits that weird and wonderful advertising works because of the prompt that our brain receives, irrespective of what the actual message is

Advertising has been about persuading people to purchase things they don’t need. So, with overconsumption being scaled back, Brian Morrissey wonders how the industry will react

Demanding a read/write city – why interactions such as graffiti should be encouraged (Anti-Advertising Agency)

The best and worst logo redesigns of 2008 (Brand New)

Fred Wilson predicts that display advertising will become so cheap that it will outperform search. I somewhat disagree – prices may fall, and effectiveness may improve but publishers can justify premiums due to the surrounding content and context. Network display is more likely to be filtered out. However, the piece is worth reading

Technology

The Feltron 2008 Annual Report – Nicholas Felton has collated a huge amount of data about his life, and published it.Are the benefits of this self-analysis worth the expended effort? I’m not convinced but the report is fascinating, and his interest has led to the development of daytum

CJR has a fascinating two part interview with Clay Shirky

Russell Davies has some excellent ideas in his new schtick

Graeme Wood’s post on the future of television and TV advertising dovetails nicely with my post on targeted TV ads

Business

Umair Haque has a brilliant guide to 21st century economics – he argues that we have to reinvent the global economy

The mistakes that are made in the hiring of NFL coaches (via Ben)

Music

Do the BBC’s Sound of 2009 and other such polls encourage a narrow and homogenised outlook on upcoming music? (Sweeping the Nation)

Interesting look at the remuneration (or lack of) with perceived promotions e.g. I didn’t know that US radio didn’t pay royalties as it claims it is free marketing

Websites

Stack – a great idea for magazine subscriptions – a pick and mix from leading independent titles

I Wear Your Shirt – another social media get-sort-of-rich quick scheme. Pay (fee rises at $1 per transaction) for a guy to wear your t-shirt and promote it online

For the time-pressed, particular recommendation goes to Clay, Russell, Umair and Graeme

sk

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2 Responses

  1. Some great stuff in here. The logo redesign thing is brilliant. Stack looks interesting. £3 each is hugely cheap for an independent magazine!

  2. I’d like to appreciation for the endeavours you’ve made in writing this publish. This has been an encouragement for me personally. I have passed this onto a friend of mine. thankyou

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