Links – 9th January 2009

Enjoy your Friday

Products

  • Jon Canter rants against the rise of personalised copy on product packaging. “We’re the couple who love to make crisps.” It sounds like a personal ad in Snackmakers Weekly: a couple seeks another couple who also love to make crisps, in the hope of meeting up in a car park in Colchester. (Comment is Free)

Social Media

  • Rick from Eyecube rails against the personal branding phenomenon. He argues (correctly, I believe) that it is about value and not chasing numbers
  • Alan Wolk talks about “Scoble blindness” – something which I strongly believe in. People within the tech bubble live complete different lives to the average member of the public, which often creates a disconnect between hype and reality. Even now, Twitter hasn’t crossed over (though @wossy, @the_real_shaq and @stephenfry may change that)

Consumer Insight

  • More Intelligent Life argues that rather than society dumbing down, we are in an age of mass intelligence – societal fragmentation has allowed niches to grow and flourish

Online resources

  • Getty Moodstream allows you to filter images and videos on a variety of settings

I would particularly recommend 10 constituents of the WOW factor, The rise of the personal media platform, “Scoble blindness”, How behavioural ad targeting punishes web publishers and The science of shopping

And check out my Tumblr for a few more links

sk

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One Response

  1. Hi Simon. Thanks for the link. I definitely agree that the presence of real (as opposed to internet) celebs on Twitter will start to shake things up and change the balance around.

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