Enjoy your Friday
Products
- Jon Canter rants against the rise of personalised copy on product packaging. “We’re the couple who love to make crisps.” It sounds like a personal ad in Snackmakers Weekly: a couple seeks another couple who also love to make crisps, in the hope of meeting up in a car park in Colchester. (Comment is Free)
- Michael Hyatt identifies 10 constituents of the WOW factor that products and services should aspire to
- Adrian Ho uses an Apple example to illustrate how fresh thinking with minimal investment can create value for all parties involved
- The Half Bakery is a website where people can submit their product ideas. Some are very good (via Dirk the Cow)
Social Media
- James Cherkoff looks at the rise of the personal media platform and the challenges that this presents for marketers
- Scott Drummond gives an overview of how David Armano used social media to help a family in need. His network raised over $15,000 in two days.
- Rick from Eyecube rails against the personal branding phenomenon. He argues (correctly, I believe) that it is about value and not chasing numbers
- Alan Wolk talks about “Scoble blindness” – something which I strongly believe in. People within the tech bubble live complete different lives to the average member of the public, which often creates a disconnect between hype and reality. Even now, Twitter hasn’t crossed over (though @wossy, @the_real_shaq and @stephenfry may change that)
Consumer Insight
- Advertising Age has a great article on how behavioural ad targeting punishes web publishers. We place a great deal of emphasis on our content – we have a strong, high-quality environment and believe that rubs off on our advertisers.
- More Intelligent Life argues that rather than society dumbing down, we are in an age of mass intelligence – societal fragmentation has allowed niches to grow and flourish
- The science of shopping – the tricks retailers use to maximise sales (The Economist)
Online resources
- Getty Moodstream allows you to filter images and videos on a variety of settings
- The team behind You Suck at Photoshop have launched a new web series for Adobe – set in a Creative Agency
I would particularly recommend 10 constituents of the WOW factor, The rise of the personal media platform, “Scoble blindness”, How behavioural ad targeting punishes web publishers and The science of shopping
And check out my Tumblr for a few more links
Filed under: links | Tagged: apple, behavioural targeting, copywriting, customer insight, david armano, half bakery, mass intelligence, personal branding, personal media, PR, product design, scoble, service, social media, twitter, you suck at photoshop | 1 Comment »
Curiously Persistent 