Last night I finally got around to watching Koyaanisqatsi, Godfrey Reggio’s classic collaboration with the master of the recursive composition, Philip Glass. It is the first part of a trilogy, with Powaqqatsi and Naqoyqatsi succeeding.
Koyaanisqatsi is a Hopi Indian word that means (in one translation) “Life Out of Balance”. The central message of the film is fairly simplistic – nature is wondrous and man is destructive – but even the depictions of destruction display a certain beauty and nobility.
What makes it such a classic (and a film I would wholeheartedly recommend) is the cumulative effect that the time-lapse, slow motion and recursive/minimalist soundtrack have on the senses. One can become hypnotised by things we didn’t realise existed. Some of the iconic shots sound simplistic (and stock footage is heavily used) but the excellence is in the execution (as Bret Hart used to say)
- Cloud movement sped up to resemble waves
- An atomic bomb exploding in slow motion
- Video still-life portraits
- The moon passing behind a skyscraper
- Nighttime traffic sped up to resemble waves of electricity
- Flaming debris from the Atlas Rocket circling in the sky
The techniques utilised have been transferred to the world of advertising to great effect. Three examples from music, video games and consumer goods are:
Ray of Light by Madonna
Watching the film has re-iterated a very simple instruction that I try to follow, but invariably don’t.
Rather than walk around London with my head down and earphones in, look up. Stop from time to time. Observe. That way I will see something I have never previously noticed.
New observations lead to new ideas. These don’t have to be revolutionary. They do need to display understanding and insight. That requires attention.
One section (movement?) of Koyaanisqatsi focuses on the everyday urban life. Yet it finds beauty through a whole new perspective.
Yesterday, Dave Trott wrote about radical common sense – creative but simple ideas.
Ethnography and anthropology are increasingly being used in research to great effect. Just seeing how people live and operate can make a huge difference. Grant McCracken and Jan Chipchase both produce fascinating essays and insights in their respective fields, to give just two examples.
We just have to look for it.