Anyway, as it is easier than trawling through a few weeks of delicious links, here are 5 Slideshare presentations on marketing that I have recently read and enjoyed. All are variations on a theme – marketing should be useful and valuable.
NB: If you are viewing in an RSS reader, then you may have to clickthrough to see the embedded slides
The Seven Misconceptions of Youth Marketing by Paul MacGregor of the Three Billion Project.
“Don’t think about advertising. Think about entertainment”
Goodness and Happiness – Why Generosity is the Future of Marketing Strategy by Neil Perkin of IPC
To use the old Google mantra, don’t be evil. And to paraphrase Hugh Macleod; marketing should be useful, not a punch to the face.
Planning Needs Some Planning by Gareth Kay of Modernista!
“The future of advertising isn’t messaging. It’s in ideas that solve business problems in a culturally positive way”
Strategy: Beyond Advertising by Adrian Ho of Zeus Jones
Zeus Jones are proponents of marketing as a service. This presentation looks at the failures that may be necessary to reap success
Go the Slideshare page – as I don’t think this format of presentation works in WordPress
Reconsidering the Advertising Industry by Alain Thys of Futurelab
An overview of the Futurelab Agency report, looking at challenges, remedies and future models for the advertising agency.
As a bonus link, Peter Kim has accumulated predictions for social media in 2009, constituting the thoughts of 15 leading voices in the sphere. Check out a summary or download the full report here.
My Slideshare links are found at the bottom right of this blog. Alternatively, you can visit my profile and subscribe to my favourites.
SIDENOTE: One aspect of my behaviour that is positively correlated with my lethargy is Twitter usage. Go figure.