This blog has been anonymous since it was established. The reasons for this were that I wasn’t convinced that I would keep the blog active for long (particularly given previous attempts), and that the company I work for didn’t have an official blogging policy.
For some time now I’ve felt my anonymity has constrained my interactions online. I cherish the learnings I gain from this forum, and for some time I have been uneasy at my lack of disclosure. So, after consulting with a couple of people within the office, I am comfortable with revealing who I am.
My name is Simon Kendrick and I am a Commercial Research Consultant at ITV. I am based in London, England. I work with the Online Sales team (for ITV.com, ITVLocal.com and the Friends Reunited Group) and cover three primary functions – to develop sales arguments, to measure effectiveness of campaigns, and to deliver insight.
I have been at ITV for just over a year. Prior to that, I was a Media researcher at GfK NOP.
Now I have full disclosure, I look forward to extending my involvement in the “blogosphere”. While I may occasionally reference research we carry out that is in the public domain, I will continue to neither disclose nor opine on the policies and strategies of either ITV or key competitors
PS Days off and Christmas drinks aren’t conducive to a regular blogging schedule. Link updates will return soon!