The advantage of having a monopoly, or near monopoly, means that you can pretty much do what you like without fear of revolt. If a customer wants the service, they have nowhere else to go.
Take Live Nation for instance…
- They have been accused of using their dominance to artificially inflate ticket prices
- The 360 deals mean that they will concentrate their efforts on a few commercially successful acts at the expense of diversity and the long tail, squeezing every last bit of revenue to recoup as much of the outlandish fees paid out
- They can offer ridiculous “No readmission” policies without providing food or a smoking area. I am a non-smoker, but “pro-choice”. I didn’t realise Live Nation were into health planning.
- And to top it all, they can introduce priority tickets. The amount you like a band or willingness to queue/wait for a ticket no longer matters – it is all about the phone you have (On the plus side, this may mean that they will no longer be serving Carling)
Photo credit: http://flickr.com/photos/larimdame/